Assessing the relevance of digital competences on business graduates’ suitability for a job

Abstract

Purpose: The purpose of this paper is to examine the role of digital competences in relation to the general competences demanded by the job market in the case of Business graduates’ future. Design/methodology/approach: A telephone survey was conducted with 992 team and HR managers from November 15 to December 15, 2016. The selected respondents were chosen from a sampling frame of 4,880 registered members of a professional association of Business and Economics graduates. Only those admitting to have or having had employees under their command were accountable. Thus, the final sample of the analysis comprised a total of 231 respondents. We used partial least square modeling in order to test the hypotheses. Findings:The study carried out in the professional field of graduates in Business studies shows us that of the five dimensions analyzed as digital competences, four of them show an influence on the candidate’s suitability for the post. These are communication, content creation, safety and problem solving. In the variables related to information, this relationship is not observed. Originality/value: In this research, the authors analyze the digital competences from the perspective of the possible employer. The concept of digital competence is of increasing importance in recent research. There is a need to relate the competences demanded by the companies and those developed by the training centers. Also, prior literature is limited in the number of works analyzing digital competences specifically in the professional activities concerning graduates in Economics of Business studies.