Browsing Volumen 17. Número 1 (2017) by Author "Martín Santana, Josefa D."
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A proposal for a new system of classification for hotels based on information taken from a multi-sponsor loyalty program
Martín Santana, Josefa D.; Reinares Lara, Eva; Reinares Lara, Pedro (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2016-11)[EN] This work aims to provide an innovative classification of hotels based on guests´ assessments of the attributes that influence the choice of a particular hotel. To this end, information provided by a multi-sponsor ...