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dc.contributor.advisorGilsanz López, Ainhize
dc.contributor.authorZarrabeitia Barrenechea, Olatz
dc.contributor.otherF. CC. ECONOMICAS Y EMPRESARIALES
dc.contributor.otherEKONOMIA ETA ENPRESA ZIENTZIEN F.
dc.date.accessioned2019-03-20T13:35:46Z
dc.date.available2018-06-27T15:55:35Z
dc.date.available2019-03-20T13:35:46Z
dc.date.issued2019-03-20
dc.identifier.urihttp://hdl.handle.net/10810/32072
dc.description.abstractInternet-aren etorrerak boterea eman dio kontsumitzaileari, sare sozialetan kontsumitzaileen arteko elkarrizketa sortu delarik. Beraz, marken ospea, neurri handi batean, kontsumitzaileen esku dago. Hau guztia kontuan hartuz, lan honetan, kontsumitzaile digitalera iristeko influencer-en erabileraren garrantzia aztertu da, marko teoriko bat sortu delarik. Marko teorikoan aztertutako atal nagusiak, Aro digital berria, Influencer Marketina eta Influencer-ak eta Content Marketina izan dira. Bestalde, bi ikerketa praktiko burutu dira baita ere; lehenengoa kontsumitzailearen ikuspuntua ezagutzeko hauei galdetegi bat eginez eta bigarrena, influencer baten ikuspuntua ezagutzeko Albanta San Román influencer-ari elkarrizketa bat eginez. Azkenik, aztertu diren kontzeptu guztiak kontuan hartuta, ondorioak idatzi dira.es_ES
dc.description.abstractThe arrival of the Internet has given power to the consumers and these ones have created a dialogue in social networks. Thus, the reputation of brands is largely in the hands of the consumers. Taking all this into consideration, I have created a theorical framework to analyze the importance of using influencers to reach digital consumers. The main sections that have been analyzed are The New Digital Age, Influencer Marketing and Influencers and Content Marketing. On the other hand, two practical researches have been carried out; first, a survey has been made with the aim of knowing the consumer’s point of view, and second, the influencer Albanta San Román has been interviewed in order to know the point of view of an influencer. Finally, considering all the studied concepts, the conclusions have been written.es_ES
dc.language.isoeuses_ES
dc.rightsinfo:eu-repo/semantics/openAccess
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/3.0/es/
dc.subjectinfluenceres_ES
dc.subjectcontent marketinaes_ES
dc.subjectmilleniales_ES
dc.subjectsare sozialakes_ES
dc.subjectengagementes_ES
dc.subjectcontent marketing
dc.subjectsocial networks
dc.titleKomunikazio estrategia berriak, Influencer Marketina eta Content Marketina: kontsumitzaileen eta influencer-en ikuspuntua.es_ES
dc.typeinfo:eu-repo/semantics/bachelorThesis
dc.date.updated2018-06-27T05:49:07Z
dc.language.rfc3066es
dc.rights.holderAtribución-NoComercial-CompartirIgual (cc by-nc-sa)
dc.identifier.gaurregister88740-765774-09
dc.identifier.gaurassign70033-765774


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