Browsing Revistas by Author "Lalwani Lalwani, Ronak"
Now showing items 1-1 of 1
-
Branding y percepción del valor de marca Apple en los usuarios de iPhone
Mayorga Escalada, Santiago; Lalwani Lalwani, Ronak (Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2023)The objective of companies is to seek profitability to guarantee their survival. To do this, they want their brand to be recognized and differentiated. Apple is a paradigmatic case in this sense. It is currently the most ...