Search
Now showing items 1-1 of 1
Retos de la profesión publicitaria: aportaciones desde la planificación estratégica
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2012)
In the current uncertain advertising context a change and a redefinition of the advertising business is clearly needed. One of the basic drivers for this change is that the consumer has become the centre of the communication ...