Browsing (2012) Volumen 17. Número 33 by Author "Adelantado Mateu, Eulalia"

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      Nuevos formatos publicitarios y telefonía móvil: los "mobile advergames" 

      Adelantado Mateu, Eulalia; Martí Parreño, José (Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2012)
      This paper analyzes mobile advergames in the context of advertising formats used in mobile marketing. Based on the features and functionality that define these formats, this paper identifies the predominant type of these ...