Browsing (2013) Volumen 18. Número 34 by Author "Pineda, Antonio"
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Análisis comparativo de la publicidad política en las elecciones de 2008 de Estados Unidos y España
Pineda, Antonio; Garrido Lora, Manuel; Ramos-Serrano, Marina (Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2013)This paper carries out a comparative content analysis of American and Spanish political advertising, in order to ascertain thematic similarities and differences between commercials and videos published in YouTube during ...