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Communicative differences between emergent and traditional parties: An analysis of Facebook posts from Spain’s 2015 general election campaign
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2019)
Social media has revolutionized political communication. It offers political parties a mass communication channel that lets them customize and create direct communication with citizens. This study analyses the posts of the ...