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Técnicas de marketing en las cuentas oficiales de Twitter de los artistas flamencos
(Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2019)
The flamenco art has been catalogued as an Intangible Cultural Heritage of Humanity by UNESCO. This investigation analyses the differences in the publication of content in the Twitter’s official accounts of nine recognized ...