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Increase the influence of the travel video bloggers by using Youtube to sell trips indirectly through relationship marketing and service quality online
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-01-11)
[EN] Purpose: The main aim of this article is to verify by applied field research the relationship between the e-service quality provided by the travel youtubers and the e-relationship quality with the users, formed by ...