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      Online Brand Management in Canadian Hospitals 

      Medina Aguerrebere, Pablo; González Pacanowski, Antonio; Medina, Eva (Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2021)
      This paper aims to evaluate how Canadian hospitals manage Facebook, Twitter, Youtube and their own corporate websites to promote their brand and reinforce their strategic positioning. We carried out a literature review ...