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      Influence of social networks on the purchase decisions of university students 

      Gutiérrez Flórez, Lorena Estefania; Correa Escobar, Maria Isabel; Henao Restrepo, Andrés; Arango Botero, Diana; Valencia Arias, Alejandro (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2017-11)
      [EN] The emergence of social networks has not just had a great impact in the way companies promote their products and services, but also in the decision-making process of consumers regarding their purchases. Using the ...