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      Brand image and lexicographic analysis: an application to shopping malls 

      Ortegón Cortazar, Leonardo; Royo Vela, Marcelo (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2015-10-06)
      [EN] The concept of image in its different aspects is very important in today s society as well as in the business management field. Some authors reports that most of the studies that measure image do not take into account ...