Now showing items 1-3 of 3
Encouraging the implication of shops in the city by means of retail associationism. The case of Bilbao
(Instituto de Economía Aplicada a la Empresa de la Universidad del País Vasco, 2005)
[EN] Retail activity in urban areas constitutes a key variable in the health of a city. For that reason, the processes of urban revitalization and retail revitalization run in parallel manner. Integrated management models ...
The marketing orientation as a university management philosophy: a framework to guide its application
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2018-06-01)
[EN] The environment in which university institutions develop their activities has become more competitive over recent decades and market elements have been introduced into the sector. Accordingly, universities have shown ...
The university image: a model of overall image and stakeholder perspectives
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2018-11)
[EN] In order to further knowledge regarding the factors that have most influence on the university image, a measurement model was established in this research from the perspective of society and validated using covariance ...