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Measuring the influence of customer-based store brand equity in the purchase intention 

Calvo Porral, Cristina; Martínez Fernández, Valentín Alejandro; Juanatey Boga, Oscar; Lévy Mangín, Jean Pierre (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2015-03)
[EN] Store brands account for and important market share in the Spain and a further increase in expected in the next years due to the downturn. However, there is lack of research on store brand customer-based Brand Equity. ...

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AuthorCalvo Porral, Cristina (1)
Juanatey Boga, Oscar (1)
Lévy Mangín, Jean Pierre (1)Martínez Fernández, Valentín Alejandro (1)SubjectBUSINESS ADMINISTRATION AND BUSINESS ECONOMICS; MARKETING; ACCOUNTING (1)BUSINESS AND INTERNATIONAL MANAGEMENT (1)ECONOMICS (1)
INDUSTRIAL RELATIONS AND LABOR (1)
... View MoreDate Issued2015 (1)Language(ISO)eng (1)

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