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The motivational power of mobile gamified exercise apps

Bitrián, Paula; Buil, Isabel; Catalán, Sara (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-05-31)

[EN] This study analyses how gamification motivates users of gamified mobile exercise apps and enhances their health.Data from 276 Fitbit users were analysed using structural equation modelling. The findings showed that ...

Altruistic and egoistic motivations to engage with contact-tracing apps: Lessons learned from the Covid-19 pandemic

Buil, Isabel; Catalán, Sara; Wallace, Elaine (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2024-09-11)

[EN]During the Covid-19 pandemic, contact-tracing apps have offered effective help to bend the contagion curve. Thus, it is of critical importance to understand the factors that influence contact-tracing apps’ adoption ...