Marketing of the Spanish film industry in the entertainment market
Fecha
2014-09-11Autor
Alonso Varela, Leire
Metadatos
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This project analyzes the role that marketing plays at present.It is a distinctive in the
film industry because of the emergence of new patterns of production, distribution and
exhibition due to the unstoppable progress of digital technologies, the expansion of the
internet and consumer changes in the spectator.
To perform this analysis, a description of the situation of the film industry in the
competitive market, Hollywood, and the evolution of digital technology in general are
included. It is also essential in the project, to observe, the marketing applied to the
different phases of the globalized cinema. And then introduce the potential Spanish
marketing strategies.