Browsing Volumen 15. Número 2 (2015) by Subject "BUSINESS ADMINISTRATION AND BUSINESS ECONOMICS; MARKETING; ACCOUNTING"

Now showing items 1-3 of 3

Brand image and lexicographic analysis: an application to shopping malls

Ortegón Cortazar, Leonardo; Royo Vela, Marcelo (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2015-10-06)

[EN] The concept of image in its different aspects is very important in today s society as well as in the business management field. Some authors reports that most of the studies that measure image do not take into account ...
Company financial performance: Does board size matter? Case of the EUROSTOXX50 index

Rodríguez Fernández, Mercedes (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2015-10-06)

[EN] This study analyzes the relationship between board size and economic-financial performance in a sample of European firms that constitute the EUROSTOXX50 Index. Based on previous literature, resource dependency and ...
Traditional budgeting during financial crisis

Lorain, Marie Anne; García Domonte, Aurora; Sastre Peláez, Francisco (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2015-10-06)

[EN] This study examines the evolution of budgeting practices in the extremely difficult Spanish economic environment. In order to analyse if companies are still maintaining their budgeting process and if, right now, they ...