Browsing Volumen 19. Número 1 (2019) by Author "FORCADA SAINZ, FRANCISCO JAVIER"
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The university image: a model of overall image and stakeholder perspectives
Lafuente Ruiz de Sabando, Amaia ; Forcada Sainz, Francisco Javier ; Zorrilla Calvo, María Pilar (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2018-11)[EN] In order to further knowledge regarding the factors that have most influence on the university image, a measurement model was established in this research from the perspective of society and validated using covariance ...