Browsing (2013) Volumen 18. Número 35 by Author "Tejedo Romero, Francisca"
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Estrategia de comunicación corporativa de las empresas socialmente responsables: análisis del Capital Relacional como base de las relaciones empresa-stakeholders
Tejedo Romero, Francisca (Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2013)Relationships between company and its stakeholders generate knowledge, Relational Capital and create long-term value. These are an intangible value that is not recognized in the balance sheets of companies. Therefore, ...