• Methodological elements to design a city branding with the use of grounded theory 

  Torres Zamudio, Marleny; González Castro, Yolanda; Manzano Durán, Omaira (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-01-11)

  [EN] City branding was established as an endogenous development strategy – the need to build the city’s own identity. This identity is reached through the study of the history, culture, economy, trajectory, products and ...
• Análisis de la satisfacción y la lealtad en festivales musicales. Un estudio de caso en base al grado de conocimiento del jazz 

  Pérez Gálvez, Jesús Claudio; López Guzmán, Tomás; Gómez Casero, Gema; Medina Viruel, Miguel Jesús (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-01-11)

  [ES] El principal objetivo de esta investigación es la realización de una segmentación, en base a los conocimientos musicales de los distintos géneros del Jazz, de los asistentes al festival de Jazz QurtubaJazz de Córdoba ...
• Non-monetary price perceived in e-peer-to peer accommodation. Airbnb guests’ perspective 

  Küster, Inés; Pascual, Juan J. (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-01-11)

  [EN] Price is considered as a key variable in predicting buying behavior. However, few studies have focused on how non-monetary price is affected and can affect other components of the consumer endogenous variables. This ...
• Quality marks as an economic consolidation factor for rural tourism 

  Ballina, Francisco Javier; Valdés, Luis; del Valle, Eduardo (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-01-11)

  [EN] The economic viability of the companies is a more significant gap in rural tourism. The quality standards can be a new instrument to help consolidate rural businesses, because of its positive direct and indirect ...

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