Printed editions of local press show significant resilience to the impact of the digital society within the Spanish market for printed publications. By number of mastheads and total circulation, these have proven to be the ...

Social networks based on user recommendations are one of the most common sources of searching before a purchase decision. In the case of Hotel and Restaurant industry, TripAdvisor or Yelp have become habitual ways of valuing ...

One of the principal objectives of the anti-government forces during the Spanish Civil War was control over the communications media. Reduced to an ideological weapon at the service of the insurrectionists, official ...

The main purpose of this research is to determine whether there are minors who are growing alone before screens and if digital orphanage is linked to minors’ age variable. Sample consisted in 776 Spanish families with ...

The forms of humor developed in the context of the current health situation caused by C OVID-19, during the period of confinement in Spain, are explored. Through the analysis of 360 digital me-mes, we seek to understand ...

This article is a theoretical-practical approach to the reverse product placement advertising tool as a developer element of public relations. We have proposed an exploratory-descriptive methodology divided into phases. ...

This article explores the passive participation of French students within the construction of public opinion on sexuality and religion. The research was conducted on 375 French students’ sample, aged 18 to 23 in the second ...

Este trabajo examina las potencialidades del falso-documental como herramienta persuasiva. Enmarcado en la teoría del imperialismo cultural se analiza Inside the War Room (BBC, 2016), programa que generó una multitud de ...

This paper seeks to carry out an analysis of how it is the audiovisual consumption by young people in Castilla y León.The applied methodology is an ad-hoc survey distributed to young people between the ages of 14 and 30 ...