ItzuliZerrendatu 23 Liburuki. 1 Zenbakia (2023) honen arabera: argitalpen data
7-tik 1-7 emaitza erakusten
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Exploring research on the management of business ethics
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-01-18)[EN] Society is constantly striving to promote actions that are environmentally, socially and economically sustainable in the long term. The initiatives that are currently being proposed are not only global, but corporate ... -
Consumer behavior on sustainable issues
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-01-18)[EN] This special issue of the Management Letters / Cuadernos de Gestión is dedicated to presenting those articles that are included as part of the special issue on consumer behavior and sustainable issues and that highlight ... -
Corporate social responsibility and its communication on Twitter: analysis of the discourse and feelings generated in society
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-01-18)[EN] The purpose of this work is to analyze on a global level, without focusing on any specific company or sector, the use that is being made of the social media Twitter to address the communication processes of CSR in ... -
Antecedents of the Sharing Economy in a Pandemic Scenario: Prosocial Attitudes, Past Behaviour and Transformation Expectations
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-01-18)[EN] The COVID-19 pandemic is expected to have a significant impact on most sharing economy activities, and at present, it is particularly challenging to achieve a consensual model to predict sharing economy behaviour. ... -
The influence of Instagrammers’ recommendations on healthy food purchase intention: The role of consumer involvement
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-01-18)[EN] This article examines the impact of digital influencers´ recommendations, especially Instagrammers, on the purchase intention of healthy food. In addition to the direct influence of source credibility on behavioral ... -
A comparison of sustainability attitudes and intentions across generations and gender: a perspective from U.S. consumers
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-01-18)[EN] As firms increasingly focus on corporate sustainability initiatives and offer more sustainability-related products, there is a need to continually assess consumer attitudes towards and involvement in sustainable ... -
Sustainable and Green City Brand. An Exploratory Review
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-01-18)[EN] Although city branding is not new, the importance of sustainability and environmental demands is placing an enormous challenge in city/place branding activities. As such, the aim of this article is to analyze how ...