Browsing Volumen 23. Número 1 (2023) by Title

Now showing items 5-7 of 7

Exploring research on the management of business ethics

Batlles de la Fuente, Ana; Abad Segura, Emilio (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-01-18)

[EN] Society is constantly striving to promote actions that are environmentally, socially and economically sustainable in the long term. The initiatives that are currently being proposed are not only global, but corporate ...
Sustainable and Green City Brand. An Exploratory Review

Carrizo Moreira, António; Rêga Pereira, Cristiana; Fernandes Lopes, Margarida; Arêde Rodrigues Calisto, Raquel; Teixeira Vale, Vera (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-01-18)

[EN] Although city branding is not new, the importance of sustainability and environmental demands is placing an enormous challenge in city/place branding activities. As such, the aim of this article is to analyze how ...
The influence of Instagrammers’ recommendations on healthy food purchase intention: The role of consumer involvement

Barbosa, Belém; Añaña, Edar (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-01-18)

[EN] This article examines the impact of digital influencers´ recommendations, especially Instagrammers, on the purchase intention of healthy food. In addition to the direct influence of source credibility on behavioral ...