Browsing Volumen 23. Número 1 (2023) by Title

Now showing items 6-7 of 7

    • Thumbnail

      Sustainable and Green City Brand. An Exploratory Review 

      Carrizo Moreira, António; Rêga Pereira, Cristiana; Fernandes Lopes, Margarida; Arêde Rodrigues Calisto, Raquel; Teixeira Vale, Vera (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-01-18)
      [EN] Although city branding is not new, the importance of sustainability and environmental demands is placing an enormous challenge in city/place branding activities. As such, the aim of this article is to analyze how ...
    • Thumbnail

      The influence of Instagrammers’ recommendations on healthy food purchase intention: The role of consumer involvement 

      Barbosa, Belém; Añaña, Edar (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-01-18)
      [EN] This article examines the impact of digital influencers´ recommendations, especially Instagrammers, on the purchase intention of healthy food. In addition to the direct influence of source credibility on behavioral ...