Listar por autor "Castro González, Sandra"

Mostrando ítems 1-4 de 4

    • Thumbnail

      Consumer behavior on sustainable issues 

      Martínez García de Leaniz, Patricia; Castro González, Sandra (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-01-18)
      [EN] This special issue of the Management Letters / Cuadernos de Gestión is dedicated to presenting those articles that are included as part of the special issue on consumer behavior and sustainable issues and that highlight ...
    • Thumbnail

      Data ArticleData to model the influence of CSR on consumerbehaviors: A process approach 

      Castro González, Sandra; Bandea, B.; Fernández Ferrín, Pilar; Kimura, T. (Elsevier, 2019-12)
      The aim of this research is to present inferential statistical data on the influence of Corporate Social Responsibility (CSR) perceptions on consumer advocacy behaviors, and to consider when and how that relationship occurs. ...
    • Thumbnail

      Drivers of consumer’s willingness to pay for fair trade food products: the role of positive and negative emotions 

      Fernández Ferrín, Pilar; Castro González, Sandra; Bande Vilela, Belén; Galán Ladero, María Mercedes (Springer Nature, 2024)
      This paper proposes an explanatory model of the intention to pay for fair trade food products based on the stimulus-organism-response (S-O-R) theory. The research aims are to test the effects of general attitudes toward ...
    • Thumbnail

      Fostering creative selling through ethics. An emotion-based approach 

      Bande Vilela, Belén; Castro González, Sandra; Fernández Ferrín, Pilar; Vila Vázquez, Guadalupe (Wiley, 2023-01)
      Research on salesperson creativity remains as one of the most under-researched topics in the sales literature despite the evidence that encouraging creativity in the sales domain is a source of competitive advantage. This ...