Browsing by Author "Etxaniz Arratibel, Loinaz"
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Building brand identity on the basis of cultural differences
Etxaniz Arratibel, Loinaz (2023-04-18)[EN] This paper will be focused on a brand’s identity and how culture affects it delivery. In order to have a foundation and understand more complex topics first will be discussed what branding is and how to create value ...