Browsing by Author "Etxeita Irusta, Lezuri"
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Use of social networks and the Internet 2.0 in marketing management by SMEs
Etxeita Irusta, Lezuri (2015-04-01)Nowadays, enterprises, and especially SMEs, are immersed in a very difficult economic situation. Therefore, they need new and innovative tools to compete in that environment. Integration of the internet 2.0 and social ...