Browsing by Author "Mosquera Leal, María"

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      Reputación digital, distorsión y ruido: el caso PromoSalento 

      Galindo Arranz, Fermín; Mosquera Leal, María (Servicio Editorial de la Universidad del País Vasco/Euskal Herriko Unibertsitatearen Argitalpen Zerbitzua, 2020)
      Social networks based on user recommendations are one of the most common sources of searching before a purchase decision. In the case of Hotel and Restaurant industry, TripAdvisor or Yelp have become habitual ways of valuing ...