BackBrowsing Volumen 15. Número 1 (2015) by Title
Now showing items 4-6 of 6
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Initiatives for the improvement of continuous management training
Landeta Rodríguez, Jon
; Barrutia Güenaga, Jon ; Hoyos Iruarrizaga, Jon ; Araujo de la Mata, Andrés (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2015-03)
[EN] Purpose. This work aims to present, from the company viewpoint, a structured account of management proposals and practices directed toward improving the intensity and effectiveness of continuous management training ... -
Measuring the influence of customer-based store brand equity in the purchase intention
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2015-03)[EN] Store brands account for and important market share in the Spain and a further increase in expected in the next years due to the downturn. However, there is lack of research on store brand customer-based Brand Equity. ... -
Structural capital, innovation capability, and company performance in technology-based colombian firms
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2015-03)[EN] In today s economy, innovation is considered to be one of the main driving forces behind business competitiveness, if not the most relevant one. Traditionally, the study of innovation has been addressed from different ...