Browsing Volumen 15. Número 1 (2015) by Author "Juanatey Boga, Oscar"

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      Measuring the influence of customer-based store brand equity in the purchase intention 

      Calvo Porral, Cristina; Martínez Fernández, Valentín Alejandro; Juanatey Boga, Oscar; Lévy Mangín, Jean Pierre (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2015-03)
      [EN] Store brands account for and important market share in the Spain and a further increase in expected in the next years due to the downturn. However, there is lack of research on store brand customer-based Brand Equity. ...