Browsing Volumen 18. Número 2 (2018) by Author "Ruiz de Sabando, Amaia Lafuente"

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      The marketing orientation as a university management philosophy: a framework to guide its application 

      Ruiz de Sabando, Amaia Lafuente; Forcada Sainz, Francisco Javier ORCID; Zorrilla Calvo, María Pilar ORCID (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2018-06-01)
      [EN] The environment in which university institutions develop their activities has become more competitive over recent decades and market elements have been introduced into the sector. Accordingly, universities have shown ...