They didn't know it was impossible so they did it.Procesos de creatividad e innovación en sistemas sociales complejos abiertos: afectividad, motivación y cognición
Da Costa Dutra, Silvia Cristina
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This research explores creativity and innovation (r=46) in open complex social systems or organizations. An interactionist perspective of creativity and innovation as a recursive process, as a process acting in a field of systemic representation and problem solving, with multilevel factors, is shared. The general model posits explanatory variables of macro, meso-social and micro-social and individual levels that are antecedents and/or play a role of moderators and mediators of creativity and innovation. Products and new creative and innovative processes emerge from the person-environment interaction. This research used a mixed methodology design, combining experimental studies, correlational studies, surveys and interviews. Cultural individualism (r=49), low power distance (r=-.27) and uncertainty avoidance (r=-.36), are macro-social factors of innovation.