Listar Management Letters/Cuadernos de Gestión por autor "Antonovica, Arta"
Mostrando ítems 1-1 de 1
-
Increase the influence of the travel video bloggers by using Youtube to sell trips indirectly through relationship marketing and service quality online
Sarmiento Guede, José Ramón; De Esteban Curiel, Javier; Antonovica, Arta (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-01-11)[EN] Purpose: The main aim of this article is to verify by applied field research the relationship between the e-service quality provided by the travel youtubers and the e-relationship quality with the users, formed by ...