Browsing Management Letters/Cuadernos de Gestión by Author "Freitas Santos, José"
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The impact of social media and e-WOM on the success of reward-based crowdfunding campaigns
Bernardino, Susana; Freitas Santos, José; Oliveira, Sílvie (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-05-19)[EN] Crowdfunding (CF) is a financial tool that has faced an impressive growth over the past few years, and provides an alternative form of fundraising entrepreneurial projects. However, not all CF campaigns are successful ...