Browsing Management Letters/Cuadernos de Gestión by Author "Laroze Prehn, Denise"
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Antecedents and consequences of trust as a multidimensional construct. Cross-country analysis in the luxury retail sector
Marinao Artigas, Enrique; Valenzuela Fernández, Leslier; Chasco, Coro; Laroze Prehn, Denise (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-05-31)[EN] The objective of this study is to understand the role of the multidimensional trust of a luxury brand as an antecedent of consumer satisfaction and a consequence of reputation and familiarity, considering -in turn- ...