Browsing Management Letters/Cuadernos de Gestión by Author "Núñez Tabales, Julia M."
Now showing items 1-1 of 1
-
Country Branding and its effect on the consumer in the global market
Kilduff, Kerry; Núñez Tabales, Julia M. (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2016-11)[EN] Country Branding -a relatively new type of marketing and public diplomacy- is a developing field and a tool that governments use to promote their goods and services and to enhance awareness about their country, promote ...