Browsing Management Letters/Cuadernos de Gestión by Author "Reinares Lara, Eva"
Now showing items 1-1 of 1
-
A proposal for a new system of classification for hotels based on information taken from a multi-sponsor loyalty program
Martín Santana, Josefa D.; Reinares Lara, Eva; Reinares Lara, Pedro (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2016-11)[EN] This work aims to provide an innovative classification of hotels based on guests´ assessments of the attributes that influence the choice of a particular hotel. To this end, information provided by a multi-sponsor ...