Zerendatu Management Letters/Cuadernos de Gestión honen arabera: egilea"Ribeiro, Hugo"
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Churn in services – A bibliometric review
Ribeiro, Hugo; Barbosa, Belém; Moreira, António C.; Rodrigues, Ricardo (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2022-05-11)[EN] The purpose of this article is to identify the most impactful research on customer churn and to map the conceptual and intellectual structure of its field of study. Data were collected from the WoS database, comprising ...