Browsing Management Letters/Cuadernos de Gestión by Author "Rojas Berrio, Sandra"
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Exploring the factors affecting the use of C2C in Colombia
Sánchez Torres, Javier A.; Varón Sandoval, Alexander; Arroyo Cañada, Francisco Javier; Rojas Berrio, Sandra (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-01-11)[EN] This study analyses the factors that users of consumer-to-consumer (C2C) commerce value as direct influences in the intention to use and the acceptance of a marketplace. An empirical model is formulated, which integrates ...