Browsing Management Letters/Cuadernos de Gestión by Author "Royo Vela, Marcelo"
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Brand image and lexicographic analysis: an application to shopping malls
Ortegón Cortazar, Leonardo; Royo Vela, Marcelo (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2015-10-06)[EN] The concept of image in its different aspects is very important in today s society as well as in the business management field. Some authors reports that most of the studies that measure image do not take into account ... -
Firms’ internationalization through clusters: A keywords bibliometric analysis of 152 top publications in the period 2009-2018
Reza Mazandarani, Mohammad; Royo Vela, Marcelo (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2022-02-10)[EN] While countless studies on the role of clusters in regional economic developments and business performance have been done, some disadvantages and limitations also have been identified. Limitations such as small local ...