Browsing Management Letters/Cuadernos de Gestión by Author "Rubio Andrés, Mercedes"
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Could innovative teams provide the necessary flexibility to compete in the current context?
Rubio Andrés, Mercedes; Gutiérrez Broncano, Santiago; Montoya Monsalve, Juan Nicolás (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2015-03)[EN] In the modern era firms should look for a sustainable and profitable business model. They operate in highly volatile and competitive markets. Innovation is a key element that allows firms to survive in these complex ...