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      Country Branding and its effect on the consumer in the global market 

      Kilduff, Kerry; Núñez Tabales, Julia M. (Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2016-11)
      [EN] Country Branding -a relatively new type of marketing and public diplomacy- is a developing field and a tool that governments use to promote their goods and services and to enhance awareness about their country, promote ...