Search
Now showing items 11-14 of 14
Antecedents of the Sharing Economy in a Pandemic Scenario: Prosocial Attitudes, Past Behaviour and Transformation Expectations
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-01-18)
[EN] The COVID-19 pandemic is expected to have a significant impact on most sharing economy activities, and at present, it is particularly challenging to achieve a consensual model to predict sharing economy behaviour. ...
The influence of Instagrammers’ recommendations on healthy food purchase intention: The role of consumer involvement
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-01-18)
[EN] This article examines the impact of digital influencers´ recommendations, especially Instagrammers, on the purchase intention of healthy food. In addition to the direct influence of source credibility on behavioral ...
A comparison of sustainability attitudes and intentions across generations and gender: a perspective from U.S. consumers
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-01-18)
[EN] As firms increasingly focus on corporate sustainability initiatives and offer more sustainability-related products, there is a need to continually assess consumer attitudes towards and involvement in sustainable ...
Sustainable and Green City Brand. An Exploratory Review
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-01-18)
[EN] Although city branding is not new, the importance of sustainability and environmental demands is placing an enormous challenge in city/place branding activities. As such, the aim of this article is to analyze how ...