Search
Now showing items 31-40 of 47
Influence of social networks on the purchase decisions of university students
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2017-11)
[EN] The emergence of social networks has not just had a great impact in the way companies promote their products and services, but also in the decision-making process of consumers regarding their purchases. Using the ...
New challenges in franchisor-franchisee relationship. An analysis from agency theory perspective
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2017-11)
[EN] Agency theory has been widely used in the franchising literature. This theory analyzes the contract relationships between the principal and agent and has been mostly applied to franchising in traditional sectors (e.g., ...
The effects of implementing ISO 9001 in the Spanish construction industry
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2017-11)
[EN] The ISO 9001 Standard – a quality assurance standard for products and services – is well established in the construction industry, which is one of the major industries in the world, including Spain. The objectives of ...
Detecting key actors in interorganizational networks
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2017-06-13)
[EN] Interorganizational network structure can be modified by the actions of key actors. This paper presents a set of strategies for detecting those actors through Social Network Analysis. To that end the potential of ...
The collective labour agreement as a key tool for driving corporate social responsibility: banking sector analysis
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2017-06-13)
[EN] In this paper we focus on the role of the human resources department, specifically in the area of labour relations, analysing how collective bargaining and collective agreement can be key mechanisms for the development ...
Supplier capacity and key account management performance: a stochastic frontier analysis
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2017-11)
[EN] Taking the influences of operational, organizational and relational factors on key account management performance into account, present research examines the antecedent variables of key account management performance. ...
Morals in business organizations: an approach based on strategic value and strength for business management
(Instituto de Economía Aplicada a la Empresa de la Universidad del País Vasco, 2011)
[EN] In the last decades, the topic of business ethics has attracted great interest at the academic and professional levels. Nowadays business ethics is being increasingly implemented as a necessary discipline in universities’ ...
Country Branding and its effect on the consumer in the global market
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2016-11)
[EN] Country Branding -a relatively new type of marketing and public diplomacy- is a developing field and a tool that governments use to promote their goods and services and to enhance awareness about their country, promote ...
A proposal for a new system of classification for hotels based on information taken from a multi-sponsor loyalty program
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2016-11)
[EN] This work aims to provide an innovative classification of hotels based on guests´ assessments of the attributes that influence the choice of a particular hotel. To this end, information provided by a multi-sponsor ...
Is it possible to measure social entrepreneurship in firms?
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2016-04)
[EN] This study defines and proposes a measurement scale for social entrepreneurship (SE) in its broadest sense. The broad definition of SE covers for-profit firms that use social aims as a core component of their strategy. ...