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The Role of Perceived Quality and Customer Self-Incongruence on Customer-Brand Disidentification
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-05-31)
[EN] Previous research in customer-brand relationships has found brand disidentification as one of the reasons for customers turning against brands. However, there is not much clarity on the antecedents of brand ...
The motivational power of mobile gamified exercise apps
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-05-31)
[EN] This study analyses how gamification motivates users of gamified mobile exercise apps and enhances their health.Data from 276 Fitbit users were analysed using structural equation modelling. The findings showed that ...
Ethical Climate and Creativity: The Moderating Role of Work Autonomy and the Mediator Role of Intrinsic Motivation
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-05-31)
[EN] The current business context needs trust as a continuous mechanism of relationship with employees, because along with responsibility and moral standards, they configure a climate where the main perception is that the ...
Financial distress and corporate restructuring: a case study
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-05-31)
[EN] This article analyses the turnaround strategies that can help a company to recover from a situation of financial distress. This study presents an innovative dynamic approach that follows the financial distress lifecycle ...
Corporate social responsibility and its communication on Twitter: analysis of the discourse and feelings generated in society
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-01-18)
[EN] The purpose of this work is to analyze on a global level, without focusing on any specific company or sector, the use that is being made of the social media Twitter to address the communication processes of CSR in ...
Antecedents of the Sharing Economy in a Pandemic Scenario: Prosocial Attitudes, Past Behaviour and Transformation Expectations
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-01-18)
[EN] The COVID-19 pandemic is expected to have a significant impact on most sharing economy activities, and at present, it is particularly challenging to achieve a consensual model to predict sharing economy behaviour. ...
The influence of Instagrammers’ recommendations on healthy food purchase intention: The role of consumer involvement
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-01-18)
[EN] This article examines the impact of digital influencers´ recommendations, especially Instagrammers, on the purchase intention of healthy food. In addition to the direct influence of source credibility on behavioral ...
A comparison of sustainability attitudes and intentions across generations and gender: a perspective from U.S. consumers
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-01-18)
[EN] As firms increasingly focus on corporate sustainability initiatives and offer more sustainability-related products, there is a need to continually assess consumer attitudes towards and involvement in sustainable ...
Sustainable and Green City Brand. An Exploratory Review
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2023-01-18)
[EN] Although city branding is not new, the importance of sustainability and environmental demands is placing an enormous challenge in city/place branding activities. As such, the aim of this article is to analyze how ...
Dissemination analysis of SDGs in sustainability reports to enhance corporate communication strategy
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2024-01-11)
[EN] The Sustainable Development Goals (SDGs) are at the heart of the management of public and private enterprises. Organizations have incorporated the SDGs into their business strategy by developing actions that they ...