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Morals in business organizations: an approach based on strategic value and strength for business management
(Instituto de Economía Aplicada a la Empresa de la Universidad del País Vasco, 2011)
[EN] In the last decades, the topic of business ethics has attracted great interest at the academic and professional levels. Nowadays business ethics is being increasingly implemented as a necessary discipline in universities’ ...
Country Branding and its effect on the consumer in the global market
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2016-11)
[EN] Country Branding -a relatively new type of marketing and public diplomacy- is a developing field and a tool that governments use to promote their goods and services and to enhance awareness about their country, promote ...
A proposal for a new system of classification for hotels based on information taken from a multi-sponsor loyalty program
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2016-11)
[EN] This work aims to provide an innovative classification of hotels based on guests´ assessments of the attributes that influence the choice of a particular hotel. To this end, information provided by a multi-sponsor ...
Is it possible to measure social entrepreneurship in firms?
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2016-04)
[EN] This study defines and proposes a measurement scale for social entrepreneurship (SE) in its broadest sense. The broad definition of SE covers for-profit firms that use social aims as a core component of their strategy. ...
Why a strong work-life balance system is needed?
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2020-11-27)
[EN] Purpose. This paper describes the concept of “strength of the work-life balance system” as a new and more advanced form of involvement in work-life issues, which lead to a stronger relationship with positive outcomes ...
The identification-loyalty relationship in a university context of crisis: the moderating role of students and graduates
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2020-11-27)
[EN] The aim of this study is to analyse the relationship between identification and loyalty in a public higher education institution in an institutional crisis context. In addition, the differences regarding the possible ...
An Empirical Analysis of the Factors Influencing Social Entrepreneurship: A Gendered Approach
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2021-05-19)
[EN] Purpose: This study examines how entrepreneurial ecosystem factors (entrepreneurial finance, entrepreneurial education, physical and commercial infrastructure, culture, and R&D transfer activities) shape social ...
Role of Psychological Contract Breach and Violation in Generating Emotional Exhaustion: The Mediating Role of Job Procrastination
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2020-11-27)
[EN] This search aims to study the extent to which Psychological Contract Breach affects and produces Emotional Exhaustion amongst employees through the emergence of a state of procrastination at the level of a sample of ...
Discovering prominent themes of the application of eye tracking technology in marketing research
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2022-02-10)
[EN] This study shows the main results of a bibliometric analysis of academic research that has applied eye tracking technology in the marketing discipline, drawing from 923 documents extracted from the WoS bibliographic ...
Legitimacy in entrepreneurship. Intellectual structure and research trends
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2022-02-10)
[EN] From the beginning of the xxi century, research on organizational legitimacy has been frequently used to explain the survival of new companies. The need of being considered legitimated for new companies to improve ...