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New challenges in franchisor-franchisee relationship. An analysis from agency theory perspective
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2017-11)
[EN] Agency theory has been widely used in the franchising literature. This theory analyzes the contract relationships between the principal and agent and has been mostly applied to franchising in traditional sectors (e.g., ...