Search
Now showing items 1-1 of 1
Brand image and lexicographic analysis: an application to shopping malls
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2015-10-06)
[EN] The concept of image in its different aspects is very important in today s society as well as in the business management field. Some authors reports that most of the studies that measure image do not take into account ...