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Linking transformational leadership and organizational trust: has organizational commitment a mediating effect on it?
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2016-01)
[EN] The main goal of this study is to analyze how organizational commitment has a mediating effect on the relation between transformational leadership and organizational trust.
Therefore we developed an organization ...
Country Branding and its effect on the consumer in the global market
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2016-11)
[EN] Country Branding -a relatively new type of marketing and public diplomacy- is a developing field and a tool that governments use to promote their goods and services and to enhance awareness about their country, promote ...
A proposal for a new system of classification for hotels based on information taken from a multi-sponsor loyalty program
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2016-11)
[EN] This work aims to provide an innovative classification of hotels based on guests´ assessments of the attributes that influence the choice of a particular hotel. To this end, information provided by a multi-sponsor ...
Is it desirable, necessary and possible to perform research using case studies?
(Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2016-11)
[EN] Articles on the research methodology to be used in Business Economics generally address the key aspects involved in designing the research, such as procedure, techniques of evidence gathering and analysis and associated ...